Launch Lab Day – March 28
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Overthinking Your Coaching Business?
Build a clear, credible coaching business in 8 weeks
without overthinking your way out of action.
You’re a talented coach or consultant with a powerful message. But if you’re stuck in “learning mode” instead of earning mode, spinning on your offer, second-guessing your pricing, or avoiding the launch altogether – this program will change everything.
Here’s the Truth
You don’t need another certification.
You don’t need a perfect website.
You don’t need to figure it all out alone.
You need a proven roadmap, a seasoned guide, and focused momentum to turn your coaching dreams into a thriving, sustainable business.
That’s exactly what Launch Lab delivers.
Introducing: LAUNCH LAB
The 8-Week Accelerator for Coaches and Consultants Ready to Build a Real Business
Launch Lab is designed for coaches and consultants who are done waiting for “perfect” and ready to take bold, confident action – with clarity, structure, and support every step of the way.
In just 8 weeks, you’ll go from confusion to confidence, from scattered ideas to a clear offer and from dreaming about clients to actually signing them.
When I say “launch”, I mean a clear offer, confident messaging, and real conversations with real potential clients.
What You’ll Walk Away With
Crystal-clear positioning
Know exactly who you serve and how you solve their biggest problem
A signature offer
Priced, packaged, and positioned to sell with confidence
Your unique brand message
A compelling bio, tagline, and story that attracts ideal clients
A 90-day business roadmap
No more guessing. You’ll have a step-by-step plan to execute
Inner confidence unlocked
We’ll clear the fears, doubts, and limiting beliefs holding you back
Marketing & client acquisition systems
Simple, high-impact strategies that actually work
Accountability & momentum
Weekly group coaching, peer support, and personal check-ins to keep you moving forward
Here’s How It Works
LAUNCH LAB DAY
(Half-Day Intensive Workshop)
We hit the ground running with a hands-on virtual workshop
where you’ll map out your entire business foundation using
the L.A.U.N.C.H. Framework:
Leverage Your Strengths & Story
Audience & Offer Clarity
Unblock Inner Resistance
Name Your Brand & Message
Create Your 90-Day Roadmap
Hold the Vision & Commit
By the end of this day, you’ll have a clear direction,
your first offer, and a 90-day action plan in hand.
Weekly Self-paced Training
Each week, you’ll receive focused, bite-sized lessons on:
Marketing that feels authentic (not salesy)
Client acquisition strategies that work
Simple business systems to keep you organized
Mindset tools to stay confident and consistent
Weekly Group Coaching Sessions
This is where the magic happens. Every week, we meet live to:
Troubleshoot challenges in real-time
Celebrate wins (big and small)
Get personalized coaching and feedback
Refine your messaging, offers, and strategy
You’re never alone in this process.
Private Peer Community
Connect with like-minded coaches who get it. Share ideas, ask questions, give and receive feedback, and build relationships that last long after the program ends.
Personal Momentum Support
I’m personally committed to your success. You’ll get direct access to me throughout the 8 weeks to ensure you stay on track, overcome obstacles, and cross the finish line with confidence.
Why Me? Why Now?
I’m Gina Martin
– and I’ve been where you are.
I didn’t always have a thriving coaching practice. I built it from the ground up, while navigating corporate leadership, surviving breast cancer, and reinventing myself.
Here’s what I bring to the table:
20+ years of I know what Fortune 500 leadership
I’ve led teams of up to 600 people for global brands. it takes to build systems that scale and excellent client experiences.
350+ successful coaching clients
I’ve guided executives, entrepreneurs, and emerging coaches to breakthrough results.
2,500+ coaching hours
I’m an ICF-credentialed coach with deep expertise in leadership development, business strategy, and personal transformation.
15+ businesses launched
I’ve helped coaches and consultants turn ideas into profitable, sustainable businesses.
International speaker & published contributor
I’ve been featured in Forbes, spoken at global conferences, and trained leaders across industries.
But here’s what matters most:
I built a coaching business the hard way – so you don’t have to.
I know what it’s like to feel stuck, scattered, and overwhelmed. I know the fear of putting yourself out there. I know the pressure of balancing big dreams with real life.
And I know exactly how to guide you through it with clarity, compassion, and a no-nonsense approach that gets results.
This Is For You If:
You're a trained certified (or soon-to-be certified) coach or consultant ready to turn your training into income
You're tired of overthinking your niche, your offer, and your messaging
You want a clear, step-by-step roadmap (not another vague course)
You're ready to invest in yourself and your business with real commitment
You want accountability, community, and expert guidance-not just another PDF download
You're done waiting for "perfect" and ready to launch NOW
This Is NOT For You If:
You're looking for a quick fix or passive income scheme
You're not willing to show up, do the work, and take bold action
You want someone to build your business for you
You're not ready to invest time, energy, and resources into your success
You’re looking for someone else to validate your worth before you’re willing to put yourself out there
You want to stay in preparation mode because it feels safer than being seen
Testimonials
Before the L.A.U.N.C.H. program, I had ideas but no clear direction. I was overwhelmed and unsure how to turn my vision into a real business. The framework helped me clarify my audience, define my offers, and build a practical roadmap.
What made the biggest difference was the support. I didn’t just walk away with a plan; I gained confidence and steady momentum.
Since then, I’ve launched my first offer, signed clients, and built a visibility strategy. I now feel grounded, focused, and excited about what’s next. If you’re ready to move from overthinking to action, this program is for you.
— Yumi, Coach & Launch Lab Graduate
I had the pleasure of attending coach training with Gina, and from the start, she stood out. She has a grounded, caring approach and an incredible ability to help others find clarity.
In every conversation, she helped me cut through the noise, organize my thoughts, and move toward meaningful action. Her presence is steady, insightful, and deeply supportive.
If you’re looking for a coach who leads with both heart and precision, Gina is the one.
— Debbie, Coach and iPEC Graduate
Gina was one of my first coaches and set the foundation for my coaching practice. Her instinctive and intuitive questions helped me uncover the kind of coach I wanted to become.
Her style and presence made a lasting impact and have continued to influence how I show up today.
If you’re looking for a coach who brings clarity, depth, and real support, Gina is the one to work with.
— Helen, Coach and iPEC Graduate
Working with Gina was one of the best investments I’ve made in myself. She supported me in the transition from retail leadership to launching my own business, helping me step into my role as a confident entrepreneur.
Through our work together, I developed the mindset, structure, and clarity I needed to take action, grow my business, and create the balance I had been craving.
If you are ready to build your coaching business with support, strategy, and someone who truly gets it, Gina is the coach to guide you.
— Lesly, Business Owner
The Investment
Let’s be honest.
The real cost of building a coaching business alone isn’t just money.
It’s delayed income.
Underpriced offers.
Years of circling clarity.
Momentum that never fully compounds.
Most coaches spend:
$5,000-$15,000+ on business coaching.
$3,500+ on brand messaging.
$3,500+ on marketing programs.
And countless hours of trial, error, and confusion.
And even then, results aren’t guaranteed.
HERE’S EVERYTHING YOU GET
WHEN YOU JOIN LAUNCH LAB
THE FOUNDATION – 8 WEEKS
Launch Lab Intensive Strategy Day
Map your positioning, offer, and 90-day roadmap
($2,500 Value)
Signature Offer Blueprint™
Your core revenue engine, designed and priced to sell
($3,500 Value)
Premium Positioning & Messaging Framework
Niche clarity and high-conversion messaging
($4,000 Value)
90-Day Revenue Roadmap
Clear, executable client generation plan
($2,000 Value)
Client Acquisition System
Simple, repeatable marketing structure
($3,000 Value)
Weekly Live Coaching (8 Weeks)
Real-time strategy, refinement, and momentum
($4,000 Value)
Founder Peer Network & Direct Access
Accountability and personalized support
($5,000 Value)
Total Value: $24,000+
While the full experience is valued at over $24,000…
Your founding cohort investment is:
$1,997
This is not discounted because it lacks value.
It’s priced this way because you’re entering at the beginning.
Future cohorts will increase as case studies and results compound.
This is not a course you consume. It’s a container you move inside of.
Here’s What Happens Next:
But here’s the thing: I’m only accepting a small, intimate group of founding members who are serious about building their business.
When you join now, you’ll get:
Founding Member Pricing
Lock in the $1,997 rate (this price will increase)
Extra 1:1 Support
As a founding member, you’ll get bonus access to me
Influence the Program
Your feedback will shape the future of Launch Lab
Lifetime Access
Keep all course materials, recordings, and resources forever
It’s Time to Stop Waiting and Start Building.
You’ve invested in your coaching education.
You’ve invested in your certifications.
You’ve invested in other people’s dreams.
Now it’s time to invest in YOUR OWN.
The coaches who succeed aren’t the ones with perfect plans.
They’re the ones who take action, get support, and keep moving forward.
That’s what Launch Lab is all about.
READY TO LAUNCH YOUR COACHING BUSINESS?
Click Below to Secure Your Spot in Launch Lab
This Is Your Moment.
You didn’t do the training to keep your gifts hidden.
You didn’t dream this big to let fear win.
Launch Lab is your bridge from where you are to where you want to be.
Let’s build this together.
With fierce belief in your potential,
Gina Martin
Executive Coach | ICF-Credentialed | Former Fortune 500 Leader
P.S. – Still on the fence? Here’s the truth: 6 months from now, you’ll either have a thriving coaching practice or you’ll still be “figuring it out.” The only difference? The decision you make today. Don’t let this be the opportunity you wish you’d taken.
You’re Enrolling in Launch Lab.
An 8-week accelerator for coaches ready to stop overthinking and start building.
Once you click Enroll Now, your spot is reserved.
You’re not buying information. You’re choosing momentum.
Still Have Questions?
I get it. This is a big decision.
Book a free 30-minute clarity call and let’s talk about where you are, where you want to go, and whether Launch Lab is the right fit for you.
No pressure. No sales pitch. Just honest conversation about your next steps.
Connect with me:
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